At Desi Chic, we want the right choice to be as easy as putting on a great T-shirt. That’s why we partner with the best, ethical factories around the world. Source only the finest materials. And share those stories with you—down to the true cost of every product we make. It’s a new way of doing things. We call it Radical Transparency.

Founder portrait

OUR STORY

Founded by Hiral Agarwal, Desi Chic is a culmination of her love for Indian heritage, fashion, and culture. Her fascination for vibrant colors, intricate patterns, rich texture and textile techniques of Indian fabric led her to create a brand that not only celebrates Indian fashion but also makes it accessible, inclusive, and timeless.

OUR MISSION

At Desi Chic, we believe that fashion should reflect one’s personality, not just a trend. We’re committed to creating clothing that’s not only beautiful but also comfortable, sustainable, and accessible to all. Our mission is to:

  • Provide premium quality fabrics that are gentle on the skin and the environment
  • Offer inclusive sizing that caters to diverse body types and preferences
  • Advocate for slow fashion practices that reduce waste and promote sustainability
  • Celebrate Indian heritage and culture through our designs and storytelling
Woman in red ethnic outfit
Woman in orange outfit
Woman in cream outfit

OUR VALUES

  • Inclusivity: We believe that fashion should be for everyone, regardless of size, shape, or ability.
  • Sustainability: We’re committed to reducing our environmental footprint through eco-friendly practices and slow fashion advocacy.
  • Quality: We’re passionate about using only the finest materials and craftsmanship to create clothing that’s both beautiful and durable.
  • Community: We’re dedicated to building a community that celebrates diversity, promotes body positivity, and supports slow fashion practices.

Explore our collections, share your stories, and let’s celebrate the beauty of Indian fashion together!

Happy Shopping!

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